Brand, Media & Marketing Strategy · Growth · Transformation

Twenty years spent building brands people love and businesses bet on, now available without the full-time overhead.

Chapterhouse Brand Partners brings two decades of Fortune 500 brand, media, and marketing leadership (from Unilever to Johnson & Johnson to Kenvue to Scholl's Wellness Company) to companies who want that same rigor and creativity, without adding another full-time seat.

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Jocelin Schultz, founder of Chapterhouse Brand Partners
About

Led by Jocelin Schultz

Data-driven and culturally fluent. Brand obsessed, results at scale.

For the past twenty years, I've built and led marketing organizations inside some of the world's most recognizable consumer brands: Unilever, Johnson & Johnson, Kenvue, and most recently Scholl's Wellness Company, where I led global media and communications across 20+ markets and a $1B+ portfolio. My experience spans the full arc of the discipline: brand strategy and P&L ownership, full-funnel paid, owned, and earned media, CRM and loyalty, and the agency and social ecosystems that bring it all to life.

I love building brands that show up in culture, not just around it. I've led major sports sponsorships, including NASCAR, MLS and Soccer United, and most recently a Professional Pickleball Association partnership. I also built a 140+ athlete NIL influencer program from scratch, work you can see live today on Dr. Scholl's Instagram and TikTok. I've launched a $40M+ innovation platform, co-developed an AI-powered sleep coaching platform that debuted at CES, and negotiated an NBCUniversal Olympics media partnership for Tylenol. Along the way I've built enterprise relationships with Google, Meta, Amazon, and TikTok, and turned a dozen-plus scattered agencies into a handful of true partners.

Off the clock, I'm cheering from the sidelines at my two boys' games, serving as VP on the board of the Pennsylvania Alpine Ski Education Foundation, or deepening my Level 1 Sommelier knowledge one bottle at a time.

Brand Pedigree
UNILEVER JOHNSON & JOHNSON KENVUE SCHOLL'S WELLNESS COMPANY CHARLES SCHWAB TARGET
Brands built and led along the way: Dr. Scholl's® · Tylenol® · Band-Aid® · Neutrogena® · Aveeno® · Johnson's Baby® · Knorr® · Hellmann's® · Colman's® · Wish-Bone®
Sponsorships & media partners: NASCAR · MLS / Soccer United · PPA Pickleball · NBC · Paramount · Gallery Media Group · Google · Meta · Amazon · TikTok

What I Do

  • Brand & Portfolio Strategy: long-range roadmaps, category growth strategy, and clear-eyed prioritization
  • Full-Funnel Media & Social Strategy: paid, owned, and earned planning, influencer and NIL programs, and sponsorship activation (NASCAR, MLS, PPA Pickleball)
  • Go-to-Market & Innovation Launches: from CottonTouch to Colman's Season & Shake, I've launched platforms that moved market share, not just decks
  • Agency Ecosystem & Team Building: turning scattered agencies and stretched teams into aligned, high-performing partners

Who I Work With

  • Consumer, CPG, and wellness brands navigating growth, repositioning, or a messy agency roster
  • Private equity-backed portfolio companies that want senior marketing leadership without a full-time hire
  • Marketing teams ready to build out modern media, social, and influencer capabilities
  • Anyone who wants a partner who's actually run the budget and led the team, not just advised on one
Track Record

Proof, not promises

20+
Years leading brand & media strategy across Unilever, J&J, Kenvue, and Scholl's Wellness Company
$700M+
Media portfolio governed at Kenvue
140+
Athletes activated in a from-scratch NIL influencer program
20+
Global markets unified under one media & communications model
10→5
Fragmented agencies consolidated into globally aligned partners, 20%+ cost savings
+40% YoY
Total-market growth in Germany, the first market to launch the new model
Engagement Models

Ways to Work Together

No two engagements look the same. The shape below flexes to what you actually need.

Fractional Leadership

An ongoing seat at the table, part-time but fully accountable, for teams that need senior brand or media leadership without a full-time hire.

Project-Based Strategy

A defined engagement scoped to a specific challenge, such as a brand relaunch, a GTM launch, or an agency consolidation, with a clear start and finish.

Advisory & Audit

A shorter, focused engagement: a second opinion on a brand bet, a media or agency audit, a gut-check before a big decision.

Contact

Let's Talk

Whether you need a fractional CMO, a fresh set of eyes on your media and social strategy, or help pulling a fragmented agency roster into shape, I'd love to talk it through.

Email Chapterhouse